Est. 2025 · American made

Custom embroidery for crews that work.

Hats, beanies, hoodies, long sleeves, and polos — digitized, designed, and stitched by blue-collar working class Americans.

Camo Zelus snapback with the embroidered block Z
HatsBeaniesHoodiesLong sleevesPolosDigitizingDesignCustom embroideryHatsBeaniesHoodiesLong sleevesPolosDigitizingDesignCustom embroidery

What we stitch

Garments built to take a mark.

All services

How it works

Four steps. No runaround.

  1. 01

    Send the mark

    Logo, sketch, or a photo of something you like. Tell us the garment and the count.

  2. 02

    We digitize

    Artwork becomes a stitch file. You see a proof before anything hits the hoop.

  3. 03

    We stitch

    Gold, cream, or your colors. Caps, knit, fleece, pique — each one hooped right.

  4. 04

    You wear it

    Finished goods, packed and ready. Thread that holds through the wash.

Work

Proof is in the stitch.

Full gallery
  • Camo snapback with brown and gold embroidered Z
    Camo
  • White snapback with brown and gold embroidered Z
    White cap
  • Black hoodie with left-chest embroidered Z
    Hoodie
  • Embroidery machine stitching the Zelus Z on a cap
    On the machine
  • Navy beanie with embroidered Z on the cuff
    Beanie

Who it's for

If you wear the work, we stitch the mark.

  • Shops & trades

    Crew hats and polos that look like the work, not a souvenir.

  • Teams

    League, shop league, or just the guys who show up.

  • Brands

    Short runs with a real stitch — not a DTG facsimile.

  • One-offs

    A single cap is still a job. We treat it like one.

Start a run

Send the mark. We’ll hoop it.

One cap or a full crew. Proof before we stitch. Message Instagram or put it in writing.